I have a business background with a banking and finance specialisation, and recently became a Google analytics certified practitioner. Becoming a part of the IT profession was a decision to widen my career prospects. I like the challenges involved in managing businesses, chasing the latest market opportunities and monitoring bond prices, as well as selling or buying intangible assets on behalf of investors.
When I became involved with technological projects, I realized the importance of technology with relation to increasing business value. I then started building requirements for web and mobile application development projects. Participating in projects from concept to completion also brought me to the SEM/SEO, Data Analytics, and social media world.